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GOOGLE ADWORDS EXPERTISE (KOLKATA)

compensation: INR 1,50,000 - 3,00,000 PA.
employment type: full-time


We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.


Salary: INR 1,50,000 (12,500) - 3,00,000 (25000) PA.

Industry:Internet, Ecommerce

Functional Area:Marketing , Advertising , MR , PR , Media Planning

Role Category:Online/Digital Marketing

Role:PPC /Pay Per Click Specialist

Employment Type: Permanent Job, Full Time

ATWebz Technologies Private Limited

Responsibilities
*Participate in forming effective paid search strategies.
*Launch and optimize various PPC campaigns.
*Oversee accounts on search platforms (e.g. Google AdWords, Bing)
*Be involved in keyword selection and audience targeting
*Monitor budget and adjust bids to gain better ROI
*Track KPIs to assess performance and pinpoint issues
*Produce reports for management (e.g. dashboards)
*Write attractive and concise copy for adverts
*Suggest and develop new campaigns across multiple channels
*Maintain partnerships with PPC ad platforms and vendors
*Find ways to reduce risk of click fraud
*Keep abreast of PPC and SEM trends


Requirements
*Proven experience as a PPC Manager or Digital Marketing Specialist
*Experience in data analysis and reporting
*Knowledge of SEO and digital marketing concepts
*Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
*Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
*Understanding of HTML and XML is a plus
*Proficient in MS Office (particularly Excel)
*Excellent communication skills
*Analytical thinking with strong math skills
*BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
  • OK for recruiters to contact this job poster.
  • do NOT contact us with unsolicited services or offers

post id: 7055054253

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